Jerry Laiserin
BIM: Building Information Modeling or Building Industry (Re-)Modeling?
Wednesday, April 23, 2008, 6:30 PM
Architecture Hall 147
Lecture Summary
BIM is not software. Software is not BIM. BIM is a process of representation, communication and collaboration. Automating that process does require software —call it BIMware—but automation through such BIMware is not sufficient. Every building industry player must understand what BIM is and is not, the benefits and trade-offs of BIMware, and the resulting effects on all project participants’ risks, rights, roles and responsibilities.
Bio
Industry analyst and future technologist Jerry Laiserin helps AEC/O businesses—and the technology providers who serve them—build smarter through the integration of technology strategy and business process. His consulting clientele includes “Top 500” design and construction organizations, public and private owner/operators, as well as leading vendors of software and services for this market.
Laiserin chaired the committee that oversaw and funded the CAD Layer Guidelines, one of the bases for the National CAD Standard of the National Institute of Building Science (NIBS); directed the aecXML Project for vendor-neutral data exchange, now part of the buildingSMART Initiative at NIBS; and created the industry-wide consensus around both the term and concept of BIM, for which he has become widely known as “the godfather of BIM.”
A Brandeis University alumnus, Jerry Laiserin also earned degrees from Princeton University's School of Architecture (MArch) and New York University's Stern School of Business (MBA, with distinction, ΒΓΣ).
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